Since 1997

At Villarreal Fine Jewelers jewelry and gemstone education is paramount. We love providing our clients with up-to-date jewelry and gemological information in the privacy of our own office’s. Furthermore, our extensive knowledge and education allows us to better serve our clients by helping them recognize true value when contemplating a fine jewelry and gemstone purchase. 

Our Mission

At Villarreal Fine Jewelers, caring for our clients is our topmost priority. In a welcoming and inclusive atmosphere, we provide imaginative custom jewelry designs that combine tradition with the latest innovations. Our creative process, attention to detail and superior quality of craftsmanship guarantee that our jewelry creations delight and compliment the style of the most discerning person. Trust is earned by anticipating, listening to and answering every request. Exceeding our clients’ expectations is our highest mission.

Our Promise

You are welcome here, no matter your race, religion, gender, personal orientation, national origin or documentation status Villarreal Fine Jewelers.

Owner Graduate Gemologist (GIA), Joseph Villarreal and his team have a combined gemstone and jewelry knowledge of over 65 years of professional experience. Villarreal Fine Jewelers is well known for exclusive Custom Jewelry Design, Engagement Rings, Anniversary Rings, Jewelry Restoration, Diamonds and Colored Gemstones of significance. Furthermore, we are a trusted source for expert Jewelry Repair and Appraisal Services for treasured family heirloom items.

Our Custom Jewelry Design consultation is complimentary. We personally guide our valued clients through every phase of the design process. In doing so, special jewelry design projects are completed on time and within budget. Our many positive Reviews are a testament to our excellent customer service.

Conveniently located in North Central Austin in the Allandale neighborhood, Villarreal Fine Jewelers is situated in the Chase Bank Building on the corner of Burnet Road and Northcross Lane. We offer plenty of parking and are adjacent to Northcross Mall and across the street from St. Louis Catholic Church and School. We are suitably located minutes away from downtown Austin. Our offices are also easily accessible from Loop 1 Mopac, Highway 183 North and Anderson Lane. Serving all neighborhoods in the Austin metropolitan area and surrounding cities since 1997.

Contact Villarreal Fine Jewelers today for your no obligation jewelry design or loose diamond search consultation. We will do our very best to accommodate your special request. You will not be disappointed. We guarantee it!

Meet The Team


Founder, Graduate Gemologist

Even before the beginning of his career as a Graduate Gemologist, founder Joseph Villarreal was fascinated by unusual rocks, minerals and ultimately diamonds and precious gemstones. To further his interest and gain entry to the jewelry industry, Joseph studied Gemology at the prestigious Gemological Institute of America – “The World’s Foremost Authority in Gemology.” He then earned his Graduate Gemologist diploma, a highly valued accolade that has world-wide recognition.

After 10 years of working in the wholesale jewelry and diamond industry in Dallas, Texas, Joseph decided to move back to his home town in Austin, Texas. He then opened a jewelry company of his own. Since inception in 1997, the business has grown. Villarreal Fine Jewelers, through Joseph’s diligence and hard work, has cultivated a loyal clientele that appreciates his level of care, integrity and principled customer service.

As the many 5-Star Reviews on Google attest, Villarreal Fine Jewelers has become Austin’s most trusted jewelry professional for custom designed jewelry, including diamond engagement rings, diamond anniversary rings and other special occasion jewelry marking life’s most special moments.


Jewelry Designer, Consultant

Before joining Villarreal Fine Jewelers in 2009, Malcolm had more than twenty five years of experience with fine jewelry in London, New York and Austin. Already making jewelry at age thirteen, he later graduated after four years of jewelry design and bench-work at the Sir John Cass School of Arts, London Metropolitan University.

Malcolm truly has a thorough understanding of fabrication techniques and a proven design aesthetic. He consistently delivers innovative solutions to our discerning client’s design requirements through an interactive and creative process.

Our recent client reviews at Villarreal Fine Jewelers confirm that Malcolm is always ready to go “the extra mile” to ensure that our client’s wishes and expectations are fulfilled and even exceeded. With his freehand sketches at the ready, Malcolm says “Custom jewelry design is most fun, rewarding and results in the happiest customers! I could not enjoy my work more.”


Client Services

With over 25 years in the customer service industry, it is easy to see why Leticia is such an important part of Villarreal Fine Jewelers. Her understanding and kind demeanor towards all of our clients is another reason why our valued customers keep coming back.

Prior to the jewelry industry, Leticia was employed in the Compact Disk (C.D.) music recording industry for the international manufacturing company- Distronics USA, located in Dallas, TX. As a valued and tenured team leader, Leticia cared for National and International accounts such as Capitol Records, Disco Musart, Miramar Recordings, FM Records, and Disktronics-UK.

In the News

VIVE Magazine

June/July 2014 – VIVE Magazine #01
Article By: Margarita Burciaga Del Real – “A Kiss May Be Grand”

At Villarreal Fine Jewelers “A satisfied customer is our daily goal……..they listen to the detailed description of the aspects of the piece the customer is looking for.”

EDGE Magazine

April 2014
By: Synchrony Financial

“Villarreal Fine Jewelers wins customer loyalty and referrals with custom-designed jewelry and caring service. “Consumers……look on-line at testimonials and reviews.”

Austin MD Magazine

May-June 2013
By: Joseph R. Villarreal, G.G. (GIA)

“I am often asked: What is the difference between platinum and gold? – which should I select for my diamond engagement ring purchase?” While platinum and white gold may look alike when they are new, there are clear differences.

Nside Publications

March-April 2013 / NSIDE Business
By: Joseph R. Villarreal, G.G. (GIA)

Have you ever wondered why the jewelry appraisal value may sometimes be higher than the amount on your sales receipt? The answer may surprise you. A sales receipt will list generic items such as the date, the item, the price you paid for it and of course, the name of the establishment where you purchased the item. However, a sales receipt is not really detailed enough for an insurance company to properly insure the item.

NSIDE Publications

January-February 2013 / NSIDE Business
Written by: Jody Joseph Marmel

“Admiring the mesmerizing design displays at Villarreal Fine Jewelers, each piece shows the quality of talent and design involved in creating some of the most beautiful jewelry ever seen. Custom design jewelry is almost 100 percent of their business. Using traditional hand-drawn design artwork, as well as CAD design, their creativity is a combination of both the old and the new worlds of design techniques.”

Businessman of the Year 2007

Nominated and voted by GAHCC peers among numerous other local businessman through out the the city of Austin.

About The Chamber

Established in 1973, the Greater Austin Hispanic Chamber of Commerce’s (GAHCC) primary goal is to continue the advancement and progression of a strong and stable economic culture for Hispanic Businesses. The Chamber strives to reach these goals by developing business and management skills and bridging access to financial capital and maintaining our cultural values and integrity.


To build our members’ personal, business, educational and financial wealth.

To be the Center of Excellence for businesses and entrepreneurs in the Central Texas Hispanic market.

GAHCC Pillars of Value
Business Education
Economic Development
Business Networking

Core Values
We believe that the following are critical to our success:
Excellence in Services