ABOUT US – Videos

GIA RESEARCH

Why is the Gemological Institute of America the worlds most respected gem laboratory? Watch and see why G.I.A. is in the forefront of gemstone research.

GIA HISTORY OF THE 4 C’S

Who developed the 4 C’s and what do they mean? Here you will learn all you need to know about the history of the 4 C’s developed by the Gemological Institute of America.

GIA HOW TO CHOOSE A DIAMOND

What you need to know when shopping for a diamond or diamond engagement ring. Learn about what you need to know when shopping for your perfect diamond, unique engagement, wedding or anniversary ring.

GIA INDIVIDUAL 4 C’S

Everything you should know about the diamond 4 C’s. What is Color, Clarity, Cut and Carat Weight have to do with the beauty of a diamond? How do the 4 C’s affect price?

GIA HOW TO READ A GRADING REPORT

What is a diamond grading report? Why it is important to know what is on a diamond grading report? Learn how to read a diamond lab grading report.

GIA LABORATORY

“The world’s foremost authority in gemology.” Learn about the Gemological Institute of America and its laboratory.


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