Precious platinum is the perfect choice for the woman of today – it is beautiful, versatile and elegant, yet it has hidden strength and resilience. The metal is pure, it has brilliant white sheen and is kind to the skin. It is also rare, a treasure coveted by influential individuals for centuries . Platinum is eternal, with and everlasting radiance and durability. Choosing this precious metal is the perfect way to express your own individuality, strength and style.
Americans love it. Some consider it the most elegant and timeless precious metal. It is the preferred metal of choice for celebrities. Celebrities such as Sarah Michelle Gellar, Madonna, Catherine Zeta-Jones, Brad Pitt, Jennifer Aniston, Kevin Spacey, Ashley Judd and numerous others. Celebrities and consumers alike are purchasing platinum jewelry ranging from bridal to fashion. They all want and deserve the very best!
It is naturally white, whereas yellow gold is alloyed with other metals to achieve a white look.l THE color of white gold is often further enhanced by plating the piece with rhodium. This plating can wear away, however, revealing the yellow-gray color of the white gold. A more immediate means of distinguishing the two metals is their comparative weight. E even a simple wedding band made of platinum is noticeably heavier than the same ring made of white gold, giving reassurance of its value.
All platinum jewelry is marked Platinum, Pt or Plat. Its pure metal content can also be shown:
850 jewelry is 85% pure
900 jewelry is 90% pure
950 jewelry is 95% pure
999 jewelry is 99.9% pure
All precious metals can scratch , and platinum is no exception. However, the scratch on platinum is merely a displacement of the metal, and none of its volume is lost. Over time, the metal develops a natural patina, which many people find just as attractive as a polished finish.
This precious metal was used for decoration by both the ancient Egyptian and Inca civilizations and, in modern times, was the first material cable of securely holding diamonds in a delicate framework. This led to the creation of the beautiful Art Deco pieces of the 1920’s. Today, the understated elegance of platinum continues to enchant new generations of consumers.
Because of its purity, the metal is hypoallergenic, therefore ideal for sensitive skin.