Joseph’s early passion for gemstones led him to pursue a career in gemology officially began over 30 years ago while attending the Gemological Institute of America (GIA) – “The World’s foremost authority on diamonds and colored gemstones.”
Joseph then pursued a career as a Diamond and Gemstone buyer in Dallas, TX. He was employed for 10 years and his experience included – Diamond Grader, Diamond and Colored Gemstone Buyer, Jewelry Buyer, Catalog Production, Merchandising and Sales.
After much thought and careful planning, Joseph moved back to his home town in Austin, TX where he started his jewelry business over 20 years ago. Joseph recognizes the importance of educating consumers about Diamonds, Gemstones and Jewelry. When consumers are knowledgeable they are more confident with their purchasing decision and recognize value in their investment.
For the majority of consumers, Gemstones and Jewelry have always been blind items. Very little was understood about Loose Diamonds, Colored Gemstones and Jewelry of importance. Consumers are typically at the mercy of the sales person behind the counter and accept their information on good faith. The problem is that there is only so much information provided on a tiny price tag. Beyond the description on the price tag, they really didn’t have the expertise needed to articulate further information on what the consumer was purchasing. Joseph vowed to change the consumers experience for the better.
From the start Joseph specialized in the arena of diamond sales including the unusual, surprising and sometimes the extravagant. In the years since, the business has grown and Villarreal Fine Jewelers has cultivated a loyal clientele that appreciates and shares the ethos of beauty, quality, innovation and excellent customer service.